NTP-STAG News Article

Q&A with NTP-STAG's Bill Rogers

  • 3/9/2016 12:00:00 AM

Bill Rogers stepped into the role of vice president and general manager for NTP-STAG in July 2015, during an especially hectic time for the RV parts distributor. About the same time Rogers took the helm, the company reorganized its top management team, it began its consolidation and reorganization of Coast Distribution’s operations following the acquisition, it continued its integration of Stag-Parkway’s operations after acquiring that distributor in October 2014, and it continued with its intensive planning for The Expo, it’s first combined NTP-STAG distributor show and what is believed to be the largest RV aftermarket show ever.

Some might find juggling those various responsibilities daunting, but then Rogers is no stranger to holding executive leadership positions in supply chain management, with a long track record of working for such companies as General Electric, Textron/ Bell Helicopter and Keystone Automotive, the parent company of NTP-STAG.

“My job is really easy, given I am surrounded by an excellent team of competent, passionate and highly experienced professionals,” he says modestly. “My emphasis is on keeping us focused, removing obstacles and bureaucracy, and on customer satisfaction.”

As the NTP-STAG show was winding down on Jan. 20, Rogers took time out of his busy schedule to talk with RV PRO about the show, the state of the company’s ongoing process of integrating three national RV distributors, the combined company’s expanded services to assist dealers, and its overall plans moving forward.

RV PRO: With the acquisitions of Stag-Parkway and Coast Distribution now behind you, what’s the message you want to get out to the industry, especially for dealers attending this show?

Rogers: I think our overall intent is to take the opportunity to say, ‘We’re not some big (corporation) that has no face. We’re all of the same people you’ve dealt with forever.’ Nothing has changed.

In fact, hopefully we’ve done a good job of integrating and taking the best of everything (from NTP, Stag and Coast) in a well-balanced manner and with a broad section of the people from those organizations and applying it to the task at-hand.

And to be really humble about it, in all honesty. We understand there are options, we really do. And if we don’t do things the right way, shame on us; it’s ours to lose. We have to do the right things and earn the business we have.

RV PRO: Where are you in the integration process today? Are things basically wrapped up, or is there still more to do?

Rogers: No, things aren’t done. Yes, there are things left to do.

I think we’ve integrated seven warehouses out of 17. At this point, we are focused on the execution of The Expo and the show orders and that activity. So, there’s nothing more planned for the next few months at this point. But I guess, overall, I would say that, by the end of 2016, we should be mostly done.

RV PRO: When the integration is complete, what do you envision the company will look like?

Rogers: I think it will end up looking like an expanded version of NTP-STAG. With the resources and the combination of the people, processes and systems, I think we will have more and more customer satisfaction, more customer service options, enhancements to systems, broader offerings, and just continue to work on satisfying customers.

RV PRO: So, NTP-STAG Coast, a Keystone Automotive company, seems like a bit of a mouthful. Any thoughts on a possible company name change moving forward?

Rogers: That’s a great question, and everyone is focused on it. … I think, once we get through the integration, we’ll come up with some name that makes sense for the business going forward.

I think that name will probably be separate from the Keystone or the automotive side, because Keystone on the automotive side has a long history and it makes sense to keep it in place on that side.

It was easy when it was NTP-STAG; it seemed to fit together. We had a nice solution for that. … So, maybe we just retain NTP-STAG, or maybe we just start with something new altogether to keep it fresh.

RV PRO: To what extent do you see the combined company keeping any of the specific elements that were distinct to NTP and Stag and Coast?

Rogers: We have taken a good examination of each of the businesses and gotten input from each of the organizations to say: What do we do well? What do we not do so well? How does it fit into the logistics structure that we’ll press on with?

In terms of things like the shows, the marketing, how we set up, and who we put in place in terms of the inside and outside sales force: All of those things are where most of the opportunities are to get feedback from both our internal folks and from our customers. Whatever elements of the businesses are retained will be the result of that input.

RV PRO: Of course, Coast had its own line of branded products, such as the Husky towing products, the Faulkner furniture and the Powerhouse generators. Has there been a determination yet as to whether the combined company will continue to sell those products?

Rogers: Yes, they will be offered moving forward. There’s no reason not to continue to support those lines. There are customers that are depending upon those lines today.

They are a brand that Coast created. Whether we would have taken that same approach, who knows? But our ownership of those brands is certainly something that we wouldn’t do anything to hurt.

What I will tell you is t

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Exeter, PA – NTP-STAG will be hosting EXPO 2020, its annual dealer event, at the Gaylord Texan in Grapevine, TX, January 13-14. “We are returning to the Gaylord Texan in 2020 because it is a great location to host an event,” says John Spaulding, Director of Communications and Events at NTP-STAG. “It’s an incredibly easy place to get to no matter where you are coming from and the weather in January tends to be more predictable and less severe than more northern and remote locations. Our customers coming from Canada, the Midwest or either coast will find Texas a welcoming atmosphere full of hospitality,” he adds.

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For more than 50 years, NTP-STAG has been serving fellow enthusiasts and professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company across the recreation vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.

NTP-STAG Welcomes Pure Liberty Manufacturing

EXETER, PA – NTP-STAG welcomes Pure Liberty Manufacturing, LLC to its fresh water category. Headquartered in Ottawa Lake, Michigan, Pure Liberty Manufacturing has been supplying top quality stainless steel and ceramic sinks, glass vessel bowls, and faucets to the residential, commercial, and RV industries since its founding in 2005.

Finding success as a supplier, the company expanded into manufacturing its own product lines in the United States, using locally-sourced materials. Pure Liberty built its Michigan facility in 2014 and, within three years, started bulk producing its own American-made stainless steel sinks.

Not only are we striving to create quality jobs locally but, by supporting other US businesses in the process, we can continue to promote manufacturing in the United States,” says Pure Liberty. “We strive to lead by example and push for improvement. Here at Pure Liberty Manufacturing, we continue to remain fluid everyday so we are able to provide a better company, better products, and the best service to our customers.”

In addition to residential and commercial offerings, Pure Liberty supplies quality stainless steel sinks specially designed for the RV market. Its standard line, introduced in 2010, consists of nine models, ranging from 10”-18” diameter round bowls to 25”- and 32”-wide double bay sinks. Each unit has been thoughtfully designed with cost, weight, and configuration in mind. Constructed of durable 22-gauge 304 stainless steel, each unit comes with a sound-dampening spray and rubber padding for the sink’s underside that minimizes noise and helps regulate water temperature. Sinks can be mounted either on top of or underneath the countertop, giving RV owners more design, versatility, and customization. All units are cUPC listed, adhering to high-quality standards of safety and sanitation.

New for Pure Liberty is its quickly-expanding line of handcrafted RV sinks. Employing 20-gauge 304 stainless steel, these units are available as a standard undermount sink in either a single or double bay configuration, with straight or curved apron front designs and similar sound-dampening and temperature-controlling treatments. They follow the same safety and quality standards and are backed by the company’s limited lifetime warranty.

Pure Liberty Manufacturing also offers a variety of sink accessories, including strainers, cutting boards, pop-up drains, sink grids, and drying racks in a variety of materials. Additionally, the company is working to incorporate personalized laser etching into its in-house capabilities, allowing the company to apply logos and names onto any of its sink offerings.

“We pride ourselves, not only on our product, but also our relationships,” says Pure Liberty. “Quality product gets you in the door but commitment to relationships, with employees, customers, vendors and others in the industry, keeps you there.” Partnering with NTP-STAG will maximize Pure Liberty’s consumer awareness within the RV aftermarket, allowing the company to access new business opportunities and customers through a vast network of dealers.

“Pure Liberty is a tremendous fit for our aftermarket portfolio. Focused solely on sinks and as a core supplier to the OEMs, Pure Liberty clearly understands the continuing trend of bringing home-like elements into the RV. Dealers will love the selection that they can now make available to their customers,” says Tom Probst, Category Manager. “Additionally, Pure Liberty has engineered single-piece packaging designed to withstand the rigors of shipping fragile, bulky, stainless steel sinks. Reliable packaging, along with Keystone’s truck delivery model, will give dealers the assurance that what they order will be ready for install,” he adds.

For more than 50 years, NTP-STAG has been serving fellow enthusiasts and professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company across the recreation vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

NTP-STAG Welcomes MAX-Tank

EXETER, PA – NTP-STAG welcomes MAX-Tank to its auxiliary water storage category. MAX-Tank is owned and operated by parent company, Mangold Advancements, a product innovation business based in California focused on forward-thinking consumer solutions for the RV, automotive, motorsports, and construction markets. MAX-Tank is its flagship product, which produces high-quality water auxiliary tanks and transfer pump kits that are designed to maximize RV holding capacity, thereby giving enthusiasts the ability to “stay longer and play longer” in remote locations.

Running out of water while traveling or camping is a common concern for RV owners, often limiting them from enjoying the full range of their vehicle’s on-board conveniences. MAX-Tank portable water systems seek to provide a safe and sustainable solution that can withstand the rigors of frequent use and real-world conditions.

The MAX-Tank product line offers two systems, one for fresh water storage and the other for gray water management. The fresh water system is designed to carry 50 gallons of water that can be easily transferred to an RV or accessed for alternate use, such as tent camping or gardening. Constructed of high density, UV-stabilized polyethylene, the tank features a vented, screw-on cap and pre-installed bulkhead and brass inlet plumbing. Operation is simple. By virtue of a custom-designed 12V water transfer pump that inserts into the hitch receiver, a 7-pin connector for power source and 10' and 25' fresh water transfer hoses.

The gray water system includes a 50-gallon tank of the same material, as well as an easy-to-operate vented, screw cap and pre-installed bulkhead and inlet valves. Designed to extract gray water from the RV’s system for easier transport and dumping, it features a standard RV sewer discharge valve with additional plumbing parts for right, left, and straight discharge configuration options. The system also includes a 10’ sewer hose, clear sewer valve cap with garden hose adapter, 10’ and 25’ gray water transfer hoses and the same hitch-mounted transfer pump and power source as the fresh water system.

“Max-Tank has brought to market a superb niche product. Developed themselves as recreational enthusiasts, they have prototyped, field tested, and refined this product through extensive off-grid research. It’s an ingenious solution to a pervasive problem in the off-grid recreational market that is growing tremendously,” says Thomas Probst, Category Manager. “Dealer feedback at Expo was excellent with the common refrain being that consumers will immediately recognize the utility, simplicity, and value of these systems.”

For more than 50 years, NTP-STAG has been serving fellow enthusiasts and professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company across the recreation vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

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