NTP-STAG News Article

  • 3/9/2016 12:00:00 AM

Bill Rogers stepped into the role of vice president and general manager for NTP-STAG in July 2015, during an especially hectic time for the RV parts distributor. About the same time Rogers took the helm, the company reorganized its top management team, it began its consolidation and reorganization of Coast Distribution’s operations following the acquisition, it continued its integration of Stag-Parkway’s operations after acquiring that distributor in October 2014, and it continued with its intensive planning for The Expo, it’s first combined NTP-STAG distributor show and what is believed to be the largest RV aftermarket show ever.

Some might find juggling those various responsibilities daunting, but then Rogers is no stranger to holding executive leadership positions in supply chain management, with a long track record of working for such companies as General Electric, Textron/ Bell Helicopter and Keystone Automotive, the parent company of NTP-STAG.

“My job is really easy, given I am surrounded by an excellent team of competent, passionate and highly experienced professionals,” he says modestly. “My emphasis is on keeping us focused, removing obstacles and bureaucracy, and on customer satisfaction.”

As the NTP-STAG show was winding down on Jan. 20, Rogers took time out of his busy schedule to talk with RV PRO about the show, the state of the company’s ongoing process of integrating three national RV distributors, the combined company’s expanded services to assist dealers, and its overall plans moving forward.

RV PRO: With the acquisitions of Stag-Parkway and Coast Distribution now behind you, what’s the message you want to get out to the industry, especially for dealers attending this show?

Rogers: I think our overall intent is to take the opportunity to say, ‘We’re not some big (corporation) that has no face. We’re all of the same people you’ve dealt with forever.’ Nothing has changed.

In fact, hopefully we’ve done a good job of integrating and taking the best of everything (from NTP, Stag and Coast) in a well-balanced manner and with a broad section of the people from those organizations and applying it to the task at-hand.

And to be really humble about it, in all honesty. We understand there are options, we really do. And if we don’t do things the right way, shame on us; it’s ours to lose. We have to do the right things and earn the business we have.

RV PRO: Where are you in the integration process today? Are things basically wrapped up, or is there still more to do?

Rogers: No, things aren’t done. Yes, there are things left to do.

I think we’ve integrated seven warehouses out of 17. At this point, we are focused on the execution of The Expo and the show orders and that activity. So, there’s nothing more planned for the next few months at this point. But I guess, overall, I would say that, by the end of 2016, we should be mostly done.

RV PRO: When the integration is complete, what do you envision the company will look like?

Rogers: I think it will end up looking like an expanded version of NTP-STAG. With the resources and the combination of the people, processes and systems, I think we will have more and more customer satisfaction, more customer service options, enhancements to systems, broader offerings, and just continue to work on satisfying customers.

RV PRO: So, NTP-STAG Coast, a Keystone Automotive company, seems like a bit of a mouthful. Any thoughts on a possible company name change moving forward?

Rogers: That’s a great question, and everyone is focused on it. … I think, once we get through the integration, we’ll come up with some name that makes sense for the business going forward.

I think that name will probably be separate from the Keystone or the automotive side, because Keystone on the automotive side has a long history and it makes sense to keep it in place on that side.

It was easy when it was NTP-STAG; it seemed to fit together. We had a nice solution for that. … So, maybe we just retain NTP-STAG, or maybe we just start with something new altogether to keep it fresh.

RV PRO: To what extent do you see the combined company keeping any of the specific elements that were distinct to NTP and Stag and Coast?

Rogers: We have taken a good examination of each of the businesses and gotten input from each of the organizations to say: What do we do well? What do we not do so well? How does it fit into the logistics structure that we’ll press on with?

In terms of things like the shows, the marketing, how we set up, and who we put in place in terms of the inside and outside sales force: All of those things are where most of the opportunities are to get feedback from both our internal folks and from our customers. Whatever elements of the businesses are retained will be the result of that input.

RV PRO: Of course, Coast had its own line of branded products, such as the Husky towing products, the Faulkner furniture and the Powerhouse generators. Has there been a determination yet as to whether the combined company will continue to sell those products?

Rogers: Yes, they will be offered moving forward. There’s no reason not to continue to support those lines. There are customers that are depending upon those lines today.

They are a brand that Coast created. Whether we would have taken that same approach, who knows? But our ownership of those brands is certainly something that we wouldn’t do anything to hurt.

What I will tell you is t

  • 3/7/2016 12:00:00 AM
  • Bradley Worrell and Jesse Sidlauskas

The first show since NTP, Stag-Parkway and Coast Distribution all combined offered one large buying venue for dealers.

NEW ORLEANS – More than 2,500 people turned out for NTP-STAG’s distributor show, dubbed The Expo, to shop from nearly 200 exhibitors.

This year’s show, at the Ernest N. Morial Convention Center, marked the first time that formerly separate distributors NTP, STAG and Coast Distribution were all together under one roof as a combined company. And while show officials didn’t release numbers, the expectation was that it would be the largest RV distributor show ever in terms of dealer turnout and sales.

“We don’t have the numbers in yet, but we’ve definitely exceeded any show we’ve done before, so we’re real pleased,” said Bill Rogers, NTP-STAG vice president and general manager. “I’m sure the numbers will exceed anything we’ve done in the past.”

For their part, vendors remarked positively on the volume of traffic and commerce throughout the two-day show.

“It’s gone very well,” Chase Healy, Furrion director of specialty vehicle sales, said late in the closing day of the two-day event. “We’ve sold a lot of product.”

“Sales-wise, it was huge for us,” said Bob Brammer, president of Stromberg Carlson, who noted the company saw particularly strong orders for its jacks. The NTP-STAG show “exceeded our expectations,” he added.

“It went well; we moved a lot of systems – even better than we expected going in,” said Erik Guldager, national sales manager, mobile products, for Winegard. The supplier launched three major products at the NTP- STAG show and got “an incredibly good response on our new, low-cost Dish Playmaker satellite product. Dealer feedback on that product was wonderful,” he said.

Valterra CEO George Grengs commented favorably on the “excellent dealer attendance,” noting that “it looked to be the largest show on record for the RV aftermarket.” Valterra reported that its best sellers at the show included its Dominator Sewer Kits and its Pure Power and Odorlos Tank Treatments.

Debuting New Ordering Technology

The busy opening afternoon led to a shortage of order forms as dealers stopped by on the opening day to pick up forms as part of a shopping process. Still, by the next day, the buyers’ demand for order forms appeared met, leaving vendors to collect purchases throughout much of the day.

In future years, the need for a paper supply could become a contingency, as NTP-STAG tested an electronic ordering system on 49 iPads at the show. That system operates like many online shopping carts, allowing buyers to search through the NTP-STAG parts catalog for stock keeping units (SKUs) from NTP, Stag and Coast. Totals are given in either Canadian or U.S. dollars, based on preference.

NTP-STAG’s parent company, Keystone Automotive, first tested the idea with a smaller batch of iPads at an automotive show in Canada in July. The distributor used the NTP-STAG show to debut a larger rollout of the technology.

Patrick Stevenson, who oversees information technology for NTP-STAG, said that the idea is to eventually replace the paper shopping and ordering system with a more advanced version of the electronic system being tested.

“The engine is just a search, and it differs from VIA as a value to suppliers,” he said. “It’s a cross- reference search for parts, so you’re not going to look by part type to find (for example) a hitch, but if I know my part type – whether its NTP, Stag, Coast or manufacturer part number – the results start to narrow down.”

As he punched a number into the search bar, a dropdown list populated and began to narrow product options as he reached the end of the SKU, before finally offering options of products.

The electronic system has some advantages over the paper standard, Stevenson said. Most notably, a full electronic rollout – which the company hopes to achieve in the coming years – would minimize the amount of paper used at the shows.

“The amount of paper that is used at a combined event like this is monumental,” Stevenson said. “We brought more paper to this show than we did all four automotive big shows in the spring, and the demand has been overwhelming.”

Still, it is unlikely that the paper system will ever become entirely obsolete, according to Stevenson, who noted that it will likely play a role as a backup to the electronic system in the future.

“You always want to have a Plan B because you’re subject to connectivity challenges,” he said. “So we’ll always have a Plan B in the form of paper, but the goal is to go into the electronic era full steam ahead, and then maybe in conjunction with some combination of devices at booths and/or devices within the customer’s hands.”

Terry Trailer Auction Garners Money for Hall of Fame

At the close of the show on Jan. 20, NTP-STAG officials named the winner of a silent auction for a fully restored 1978 Terry travel trailer, with all proceeds being donated to the RV/MH Hall of Fame.

Urs Buechin, owner of Heidi’s RV Superstore in Hawkestone, Ontario, won the auction, with a winning bid of $20,300.

“NTP-STAG believes in the RV Hall of Fame mission, and we are happy to offer up the Project Terry Trailer as a fundraising tool to help the Hall of Fame continue its good work,” John Spaulding, NTP-STAG marketing director, RV said. “All the proceeds of the silent auction, plus a $5,000 contribution by NTP-STAG will go the the RV Hall of Fame.”

The trailer was restored with new brakes, bearings, hubs, tires and wheels, as well as siding, an awning, a new roof, vents and graphics. On the interior, new lights, toilet, sinks, tanks, furnace, air conditioning, refrigerator, range, water heater, furniture, counters, floors and woodwork were installed.

Project Terry sponsors include Carefree of Colorado, Coleman-Mach, Dicor, Husky Towing Products, JR Products, Norcold, Powerhouse Products, Suburban, Thetford, Valterra, Ventline by Dexter and Winegard.

 

Recent Articles

NRTVA Presents Awards at Texas RV Assoc. Annual Convention

 

The National RV Training Academy (NRVTA) bestowed three Champion Awards on Sunday night at the Texas RV Association’s (TRVA) 47th annual convention.

The awards were presented by Stephanie Henson, director of administration at the National RV Inspector’s Association (NRVIA), and her husband, Todd Henson, lead master certified instructor at NRVTA, to:

Champion Award Winners

Front, from left, Beth Elam and Phil Elam. Back, from left, Todd Henson, Fred Petrivelli, Ron Hoover, Chris Hoover and Stephanie Henson.

Fred Petrivelli, vice president of sales at NTP-STAG, which has contributed a variety of RV appliances and other equipment for use in hands-on training at the academy.

Chris Hoover, president of Ron Hoover RV & Marine, which donated two towable RVs to the academy and sent many technicians through training programs at NRVTA.

Phil Elam, Texas RV Association executive director, who kept the association running smoothly despite the loss of revenue from the cancellation of all RV shows in the state, and loss of staff just prior to enduring painful back surgery. He was instrumental in helping NRVTA secure endorsement from TRVA.

“We call this the Champion Award for several reasons,” said Terry “Cooper” Cooper, NRVTA president. “The recipients are champions of our mission at NRVTA, and they have championed the RV industry in general by making significant contributions to its long-term success.

“We could not have trained nearly 700 inspectors or technicians over the past two years without the support of NTP-STAG, Ron Hoover RV and Phil Elam,” he added. “The graduates of our programs have gone on to provide vital services to RV dealers or started businesses as mobile RV technicians and inspectors.”

Kevin White, TRVA president, commended NRVTA for the work it does on behalf of all Texas RV dealerships.

“We are so blessed to have this trendsetting school in Texas,” he said. “We learned today how much the RV industry is thriving in Texas. We have turned a corner, and NRVTA helped make it happen.”

In accepting the award on behalf of NTP-STAG, Petrivelli recalled his first conversation with Cooper, when he outlined his vision for creating the training center in Texas.

“Cooper came to me several years ago and we immediately embraced the idea that would address a need for trained technicians at dealerships around the country,” Petrivelli explained. “This is a tremendous opportunity for us to repurpose damaged inventory and put it directly into the hands of future technicians for training.

“The academy gets to use modern equipment to train students and it’s a great fit that makes solid business sense,” said Petrivelli. “Everyone wins – NTP-STAG, NRVTA, its students, RV users and the entire industry.”

Hoover strongly encouraged Texas RV dealers to send technicians to NRVTA for training.

“If you’re a dealer and haven’t done any training with these folks, you’re missing out on a huge opportunity because they are very good at what they do,” he said.

“We support NRVTA because of the people involved in running the school and providing the instruction,” Hoover added.  “Everything they do is for our customers who are the ones to suffer if they can’t get their RVs fixed right the first time they’re brought in for service.”

Elam was surprised by the award and humbled to be a recipient.

“There are no bigger supporters of TRVA than Terry Cooper and his staff at NRVTA. They helped keep our association afloat during this challenging year,” Elam said. “They work tirelessly to help improve the level of service in the Texas RV industry. We could never be the largest state for RV sales if we couldn’t take care of customers after they make a purchase.”

Each recipient received an engraved award depicting the lone star of Texas.

“It is our honor to be able to recognize companies and individuals, like these three, each year at the TRVA annual convention,” said Henson. “We are grateful to the many supporters we have had over the years and look forward to much success in coming years.”

More than 110 dealers, suppliers, finance and insurance professionals attended the four-day event, which included training sessions as well as social activities.

NTP-STAG Awarded 2021 RVIA Distributor of the Year

NTP-STAG was honored to be recognized as Distributor of the Year at the recent 2021 RV Aftermarket Conference in Atlanta, Ga.

Celebrating the 50th anniversary of the Conference, the RV Aftermarket Awards presentation was hosted by Bob Brammer of Stromberg Carlson and John Hawkins of BAL as the industry came together to recognize the top aftermarket individuals, suppliers, distributors, and products.

Click here to learn more about the 2021 RV Aftermarket conference and this year’s RV Aftermarket Award recipients.

Jon White and John Spaulding of NTP-STAG accept the RVIA Distributor of the Year Award

NTP-STAG Expo Announces 2021 RV University PRO Speaker Lineup
Exeter, PA (December 15, 2020) –  Today, NTP-STAG, the leading distribution company for the recreational vehicle market, announced the RV University (RVU) Professional Retail Organization (PRO) Education Speaker Lineup for Expo 2021 that will be held in person January 18 – 19 at the Marriott Orlando World Center in Orlando, FL. and virtually January 25 – 29. 

Hall of Fame speaker, Dr. Mary Kelly PhD is returning for her second year as a PRO Speaker to share ways attendees can make their businesses even more successful utilizing improved customer service practices, expanding business opportunities, customer training and how team development translates into Increased growth. Along with her insight on economic trends, Dr. Kelly’s presentation will include a series of five-minute business plans emphasizing business growth, expanding leaderships skillsets and decreasing stress while increasing productivity. 

Bestselling author and nationally-recognized social media expert, Corey Perlman will be sharing his highly-respected views on best practices to maximize digital business opportunities. From presenting a successful web presence, managing reviews and developing and publishing effective, high-quality social media content, this top-rated speaker will show attendees how to most effectively turn happy customers into a digital salesforce. 
 
“We are excited to share this valuable business insight from these highly-respected speakers in this, our eleventh consecutive year presenting the PRO education series,” said NTP-STAG President, Bill Rogers.  “These two subject matter experts are a wonderful addition to an impressive roster of more than 60 PRO seminar courses available to industry professionals of all levels. We’re greatly looking forward to hearing their presentations at the 2021 EXPO.” 

The RVU PRO business development seminar series presents free, in-person and web-based continuing education courses to RV Industry professionals. Launching each year at Expo, quarterly supplemental education series webinars provide instruction on a variety of subjects including store readiness, customer and team member relationship management and e-commerce and salesmanship. 
The speaker lineup is selected by NTP-STAG to provide attendees with compelling, impactful, results-driven content.  

Dr. Mary Kelly
Dr. Mary Kelly is an economist and best-selling author specializing in business and leadership development to improve efficiency and profits. A graduate of the US Naval Academy, Mary spent 21 years on active duty, achieving the rank of Commander. She has trained over 40,000 military and civilian personnel in multi-cultural environments all over the world. She now builds successful strategies for corporate and association leaders.

She has been quoted by the Wall Street Journal, Money Magazine, Entrepreneur, Men’s Health, and other periodicals.  Fun and funny, Mary is a college professor, international speaker, and author of award-winning leadership books. Mary’s workshops are content-rich, enjoyable, and tailored to meet the needs of each audience. Dr. Mary Kelly will capture the audience with “Leading for Profit Growth” at the 2021 NTP-STAG Expo. 

Corey Perlman 
Bestselling author and top-rated speaker Corey Perlman helps businesses succeed through digital
marketing. He teaches well-tested and current social media strategies. As owner of Impact Social Inc.,
Corey Perlman has been at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he’s worked with such notable brands as Sysco Foods, The American Healthcare

Association, Dale Carnegie Training and The PGA Tour.

As a keynote speaker, Corey Perlman delivers results with his engaging interactive talks that are always
tailored to serve his client’s individual needs. He is continually rated as a top speaker by companies big
and small.

The celebrated author of two bestselling books, Perlman’s first, eBoot Camp! Ranked No.1 on Amazon in
every major business category. His most recent, Social Media Overload! Simple Social Media Strategies
for Overwhelmed and Time-deprived Businesses has been called engaging, relevant, a must-read, and
spot-on marketing advice for any business. Close to a decade of keynote speaking has produced a long
list of highly satisfied clients.

NEW PRO LMS Platform
Launched in January 2020, the NEW, user friendly NTP-STAG PRO Learning platform is accessible while logged into VIAntp.com under Partner Central. The platform offers access up to over 60 courses that also qualify learners for Mike Molino RVDA CEUs. Register for an NTP-STAG PRO account today! 
NTP-STAG continues to monitor the COVID-19 pandemic and are in constant communication with the host venue and local authorities. 
For more information about Expo, please visit: https://expo.ntpstag.com/


About NTP-STAG
For more than 50 years, NTP-STAG has been serving RV dealers, retailers and service professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company for the recreational vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.
 
COVID-19: How we are responding, a message from our President

 

 

To our trusted suppliers and customers:

The unprecedented effects of COVID-19 (coronavirus) are having a tremendous impact on our lives and businesses. The health, safety and wellbeing of our employees, customers and suppliers is our primary concern and we are continuing to take actions to mitigate the risks across all our facilities based upon guidance provided by the U.S. Center for Disease Control (CDC), the World Health Organization (WHO), the Occupational Safety & Health Administration (OSHA) and other public health authorities and resources. We continue to expect that all employees and drivers remain vigilant in maintaining proper hygiene habits in addition to social distancing.

Our practices have been enhanced to include more frequent, regular cleaning and disinfecting of delivery vehicle surfaces such as interiors and steering wheels, remote controls on lifts, doorknobs and other areas of the vehicles that are frequently touched. We have modified travel and in-person meeting policies appropriately and expect our employees to stay home if they show symptoms or feel sick. We have instituted rigorous cleaning and sanitation practices throughout all our warehouses, vehicles, offices and facilities. Where possible, employees have been transitioned to work at home while we have established strict distancing guidelines for associates working in any of our operating facilities.

We actively monitor the fluid developments of this situation as we continue to serve our customers and support the interests of our suppliers. Many of our customers and suppliers are small and medium-sized, independent essential businesses and as a vital component of the supply chain, we are doing everything we can to service them and the communities and consumers they serve.  In the furtherance of this objective, we continue to receive and process orders and maintain deliveries where there is demand and not limited by government restrictions.

We understand the economic realities of this unprecedented situation with their impact on our industry and believe that in staying the course, we can take steps to mitigate the disruption to our business partners.  We are confident that this challenge will pass, and we will move forward together.

We wish you safety and health and thank you for your support.

Thank you,
Bill Rogers

scroll up