NTP-STAG News Article

  • 3/9/2016 12:00:00 AM

Bill Rogers stepped into the role of vice president and general manager for NTP-STAG in July 2015, during an especially hectic time for the RV parts distributor. About the same time Rogers took the helm, the company reorganized its top management team, it began its consolidation and reorganization of Coast Distribution’s operations following the acquisition, it continued its integration of Stag-Parkway’s operations after acquiring that distributor in October 2014, and it continued with its intensive planning for The Expo, it’s first combined NTP-STAG distributor show and what is believed to be the largest RV aftermarket show ever.

Some might find juggling those various responsibilities daunting, but then Rogers is no stranger to holding executive leadership positions in supply chain management, with a long track record of working for such companies as General Electric, Textron/ Bell Helicopter and Keystone Automotive, the parent company of NTP-STAG.

“My job is really easy, given I am surrounded by an excellent team of competent, passionate and highly experienced professionals,” he says modestly. “My emphasis is on keeping us focused, removing obstacles and bureaucracy, and on customer satisfaction.”

As the NTP-STAG show was winding down on Jan. 20, Rogers took time out of his busy schedule to talk with RV PRO about the show, the state of the company’s ongoing process of integrating three national RV distributors, the combined company’s expanded services to assist dealers, and its overall plans moving forward.

RV PRO: With the acquisitions of Stag-Parkway and Coast Distribution now behind you, what’s the message you want to get out to the industry, especially for dealers attending this show?

Rogers: I think our overall intent is to take the opportunity to say, ‘We’re not some big (corporation) that has no face. We’re all of the same people you’ve dealt with forever.’ Nothing has changed.

In fact, hopefully we’ve done a good job of integrating and taking the best of everything (from NTP, Stag and Coast) in a well-balanced manner and with a broad section of the people from those organizations and applying it to the task at-hand.

And to be really humble about it, in all honesty. We understand there are options, we really do. And if we don’t do things the right way, shame on us; it’s ours to lose. We have to do the right things and earn the business we have.

RV PRO: Where are you in the integration process today? Are things basically wrapped up, or is there still more to do?

Rogers: No, things aren’t done. Yes, there are things left to do.

I think we’ve integrated seven warehouses out of 17. At this point, we are focused on the execution of The Expo and the show orders and that activity. So, there’s nothing more planned for the next few months at this point. But I guess, overall, I would say that, by the end of 2016, we should be mostly done.

RV PRO: When the integration is complete, what do you envision the company will look like?

Rogers: I think it will end up looking like an expanded version of NTP-STAG. With the resources and the combination of the people, processes and systems, I think we will have more and more customer satisfaction, more customer service options, enhancements to systems, broader offerings, and just continue to work on satisfying customers.

RV PRO: So, NTP-STAG Coast, a Keystone Automotive company, seems like a bit of a mouthful. Any thoughts on a possible company name change moving forward?

Rogers: That’s a great question, and everyone is focused on it. … I think, once we get through the integration, we’ll come up with some name that makes sense for the business going forward.

I think that name will probably be separate from the Keystone or the automotive side, because Keystone on the automotive side has a long history and it makes sense to keep it in place on that side.

It was easy when it was NTP-STAG; it seemed to fit together. We had a nice solution for that. … So, maybe we just retain NTP-STAG, or maybe we just start with something new altogether to keep it fresh.

RV PRO: To what extent do you see the combined company keeping any of the specific elements that were distinct to NTP and Stag and Coast?

Rogers: We have taken a good examination of each of the businesses and gotten input from each of the organizations to say: What do we do well? What do we not do so well? How does it fit into the logistics structure that we’ll press on with?

In terms of things like the shows, the marketing, how we set up, and who we put in place in terms of the inside and outside sales force: All of those things are where most of the opportunities are to get feedback from both our internal folks and from our customers. Whatever elements of the businesses are retained will be the result of that input.

RV PRO: Of course, Coast had its own line of branded products, such as the Husky towing products, the Faulkner furniture and the Powerhouse generators. Has there been a determination yet as to whether the combined company will continue to sell those products?

Rogers: Yes, they will be offered moving forward. There’s no reason not to continue to support those lines. There are customers that are depending upon those lines today.

They are a brand that Coast created. Whether we would have taken that same approach, who knows? But our ownership of those brands is certainly something that we wouldn’t do anything to hurt.

What I will tell you is t

  • 3/7/2016 12:00:00 AM
  • Bradley Worrell and Jesse Sidlauskas

The first show since NTP, Stag-Parkway and Coast Distribution all combined offered one large buying venue for dealers.

NEW ORLEANS – More than 2,500 people turned out for NTP-STAG’s distributor show, dubbed The Expo, to shop from nearly 200 exhibitors.

This year’s show, at the Ernest N. Morial Convention Center, marked the first time that formerly separate distributors NTP, STAG and Coast Distribution were all together under one roof as a combined company. And while show officials didn’t release numbers, the expectation was that it would be the largest RV distributor show ever in terms of dealer turnout and sales.

“We don’t have the numbers in yet, but we’ve definitely exceeded any show we’ve done before, so we’re real pleased,” said Bill Rogers, NTP-STAG vice president and general manager. “I’m sure the numbers will exceed anything we’ve done in the past.”

For their part, vendors remarked positively on the volume of traffic and commerce throughout the two-day show.

“It’s gone very well,” Chase Healy, Furrion director of specialty vehicle sales, said late in the closing day of the two-day event. “We’ve sold a lot of product.”

“Sales-wise, it was huge for us,” said Bob Brammer, president of Stromberg Carlson, who noted the company saw particularly strong orders for its jacks. The NTP-STAG show “exceeded our expectations,” he added.

“It went well; we moved a lot of systems – even better than we expected going in,” said Erik Guldager, national sales manager, mobile products, for Winegard. The supplier launched three major products at the NTP- STAG show and got “an incredibly good response on our new, low-cost Dish Playmaker satellite product. Dealer feedback on that product was wonderful,” he said.

Valterra CEO George Grengs commented favorably on the “excellent dealer attendance,” noting that “it looked to be the largest show on record for the RV aftermarket.” Valterra reported that its best sellers at the show included its Dominator Sewer Kits and its Pure Power and Odorlos Tank Treatments.

Debuting New Ordering Technology

The busy opening afternoon led to a shortage of order forms as dealers stopped by on the opening day to pick up forms as part of a shopping process. Still, by the next day, the buyers’ demand for order forms appeared met, leaving vendors to collect purchases throughout much of the day.

In future years, the need for a paper supply could become a contingency, as NTP-STAG tested an electronic ordering system on 49 iPads at the show. That system operates like many online shopping carts, allowing buyers to search through the NTP-STAG parts catalog for stock keeping units (SKUs) from NTP, Stag and Coast. Totals are given in either Canadian or U.S. dollars, based on preference.

NTP-STAG’s parent company, Keystone Automotive, first tested the idea with a smaller batch of iPads at an automotive show in Canada in July. The distributor used the NTP-STAG show to debut a larger rollout of the technology.

Patrick Stevenson, who oversees information technology for NTP-STAG, said that the idea is to eventually replace the paper shopping and ordering system with a more advanced version of the electronic system being tested.

“The engine is just a search, and it differs from VIA as a value to suppliers,” he said. “It’s a cross- reference search for parts, so you’re not going to look by part type to find (for example) a hitch, but if I know my part type – whether its NTP, Stag, Coast or manufacturer part number – the results start to narrow down.”

As he punched a number into the search bar, a dropdown list populated and began to narrow product options as he reached the end of the SKU, before finally offering options of products.

The electronic system has some advantages over the paper standard, Stevenson said. Most notably, a full electronic rollout – which the company hopes to achieve in the coming years – would minimize the amount of paper used at the shows.

“The amount of paper that is used at a combined event like this is monumental,” Stevenson said. “We brought more paper to this show than we did all four automotive big shows in the spring, and the demand has been overwhelming.”

Still, it is unlikely that the paper system will ever become entirely obsolete, according to Stevenson, who noted that it will likely play a role as a backup to the electronic system in the future.

“You always want to have a Plan B because you’re subject to connectivity challenges,” he said. “So we’ll always have a Plan B in the form of paper, but the goal is to go into the electronic era full steam ahead, and then maybe in conjunction with some combination of devices at booths and/or devices within the customer’s hands.”

Terry Trailer Auction Garners Money for Hall of Fame

At the close of the show on Jan. 20, NTP-STAG officials named the winner of a silent auction for a fully restored 1978 Terry travel trailer, with all proceeds being donated to the RV/MH Hall of Fame.

Urs Buechin, owner of Heidi’s RV Superstore in Hawkestone, Ontario, won the auction, with a winning bid of $20,300.

“NTP-STAG believes in the RV Hall of Fame mission, and we are happy to offer up the Project Terry Trailer as a fundraising tool to help the Hall of Fame continue its good work,” John Spaulding, NTP-STAG marketing director, RV said. “All the proceeds of the silent auction, plus a $5,000 contribution by NTP-STAG will go the the RV Hall of Fame.”

The trailer was restored with new brakes, bearings, hubs, tires and wheels, as well as siding, an awning, a new roof, vents and graphics. On the interior, new lights, toilet, sinks, tanks, furnace, air conditioning, refrigerator, range, water heater, furniture, counters, floors and woodwork were installed.

Project Terry sponsors include Carefree of Colorado, Coleman-Mach, Dicor, Husky Towing Products, JR Products, Norcold, Powerhouse Products, Suburban, Thetford, Valterra, Ventline by Dexter and Winegard.

 

Recent Articles

NTP-STAG Expo Announces 2021 RV University PRO Speaker Lineup
Exeter, PA (December 15, 2020) –  Today, NTP-STAG, the leading distribution company for the recreational vehicle market, announced the RV University (RVU) Professional Retail Organization (PRO) Education Speaker Lineup for Expo 2021 that will be held in person January 18 – 19 at the Marriott Orlando World Center in Orlando, FL. and virtually January 25 – 29. 

Hall of Fame speaker, Dr. Mary Kelly PhD is returning for her second year as a PRO Speaker to share ways attendees can make their businesses even more successful utilizing improved customer service practices, expanding business opportunities, customer training and how team development translates into Increased growth. Along with her insight on economic trends, Dr. Kelly’s presentation will include a series of five-minute business plans emphasizing business growth, expanding leaderships skillsets and decreasing stress while increasing productivity. 

Bestselling author and nationally-recognized social media expert, Corey Perlman will be sharing his highly-respected views on best practices to maximize digital business opportunities. From presenting a successful web presence, managing reviews and developing and publishing effective, high-quality social media content, this top-rated speaker will show attendees how to most effectively turn happy customers into a digital salesforce. 
 
“We are excited to share this valuable business insight from these highly-respected speakers in this, our eleventh consecutive year presenting the PRO education series,” said NTP-STAG President, Bill Rogers.  “These two subject matter experts are a wonderful addition to an impressive roster of more than 60 PRO seminar courses available to industry professionals of all levels. We’re greatly looking forward to hearing their presentations at the 2021 EXPO.” 

The RVU PRO business development seminar series presents free, in-person and web-based continuing education courses to RV Industry professionals. Launching each year at Expo, quarterly supplemental education series webinars provide instruction on a variety of subjects including store readiness, customer and team member relationship management and e-commerce and salesmanship. 
The speaker lineup is selected by NTP-STAG to provide attendees with compelling, impactful, results-driven content.  

Dr. Mary Kelly
Dr. Mary Kelly is an economist and best-selling author specializing in business and leadership development to improve efficiency and profits. A graduate of the US Naval Academy, Mary spent 21 years on active duty, achieving the rank of Commander. She has trained over 40,000 military and civilian personnel in multi-cultural environments all over the world. She now builds successful strategies for corporate and association leaders.

She has been quoted by the Wall Street Journal, Money Magazine, Entrepreneur, Men’s Health, and other periodicals.  Fun and funny, Mary is a college professor, international speaker, and author of award-winning leadership books. Mary’s workshops are content-rich, enjoyable, and tailored to meet the needs of each audience. Dr. Mary Kelly will capture the audience with “Leading for Profit Growth” at the 2021 NTP-STAG Expo. 

Corey Perlman 
Bestselling author and top-rated speaker Corey Perlman helps businesses succeed through digital
marketing. He teaches well-tested and current social media strategies. As owner of Impact Social Inc.,
Corey Perlman has been at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he’s worked with such notable brands as Sysco Foods, The American Healthcare

Association, Dale Carnegie Training and The PGA Tour.

As a keynote speaker, Corey Perlman delivers results with his engaging interactive talks that are always
tailored to serve his client’s individual needs. He is continually rated as a top speaker by companies big
and small.

The celebrated author of two bestselling books, Perlman’s first, eBoot Camp! Ranked No.1 on Amazon in
every major business category. His most recent, Social Media Overload! Simple Social Media Strategies
for Overwhelmed and Time-deprived Businesses has been called engaging, relevant, a must-read, and
spot-on marketing advice for any business. Close to a decade of keynote speaking has produced a long
list of highly satisfied clients.

NEW PRO LMS Platform
Launched in January 2020, the NEW, user friendly NTP-STAG PRO Learning platform is accessible while logged into VIAntp.com under Partner Central. The platform offers access up to over 60 courses that also qualify learners for Mike Molino RVDA CEUs. Register for an NTP-STAG PRO account today! 
NTP-STAG continues to monitor the COVID-19 pandemic and are in constant communication with the host venue and local authorities. 
For more information about Expo, please visit: https://expo.ntpstag.com/


About NTP-STAG
For more than 50 years, NTP-STAG has been serving RV dealers, retailers and service professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company for the recreational vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.
 
COVID-19: How we are responding, a message from our President

 

 

To our trusted suppliers and customers:

The unprecedented effects of COVID-19 (coronavirus) are having a tremendous impact on our lives and businesses. The health, safety and wellbeing of our employees, customers and suppliers is our primary concern and we are continuing to take actions to mitigate the risks across all our facilities based upon guidance provided by the U.S. Center for Disease Control (CDC), the World Health Organization (WHO), the Occupational Safety & Health Administration (OSHA) and other public health authorities and resources. We continue to expect that all employees and drivers remain vigilant in maintaining proper hygiene habits in addition to social distancing.

Our practices have been enhanced to include more frequent, regular cleaning and disinfecting of delivery vehicle surfaces such as interiors and steering wheels, remote controls on lifts, doorknobs and other areas of the vehicles that are frequently touched. We have modified travel and in-person meeting policies appropriately and expect our employees to stay home if they show symptoms or feel sick. We have instituted rigorous cleaning and sanitation practices throughout all our warehouses, vehicles, offices and facilities. Where possible, employees have been transitioned to work at home while we have established strict distancing guidelines for associates working in any of our operating facilities.

We actively monitor the fluid developments of this situation as we continue to serve our customers and support the interests of our suppliers. Many of our customers and suppliers are small and medium-sized, independent essential businesses and as a vital component of the supply chain, we are doing everything we can to service them and the communities and consumers they serve.  In the furtherance of this objective, we continue to receive and process orders and maintain deliveries where there is demand and not limited by government restrictions.

We understand the economic realities of this unprecedented situation with their impact on our industry and believe that in staying the course, we can take steps to mitigate the disruption to our business partners.  We are confident that this challenge will pass, and we will move forward together.

We wish you safety and health and thank you for your support.

Thank you,
Bill Rogers

The Expo Announces Mobile App and Overland Bound Showcase

EXETER, PA –(January 6, 2020) NTP-STAG has announced the launch of the new Expo Mobile App sponsored by Southwire. “This year we’ve launched our new, updated mobile app platform that is available for download from the Apple Store and Google Play.” Says The EXPO Event Manager, Melissa Holland. “This simple, easy-to-use platform has many new features such as gamification, activity feed and “my schedule” which allows users to customize their day and maximize their time on the show floor. It’s a very handy tool to get the most out of The Expo experience

The EXPO Mobile App provides each on-site attendee up-to-date show information including the show agenda and RV University schedule in addition to PRO Seminar speakers and topics. The app also features an interactive floor plan and provides live notifications on prize drawing winners Power Hours and more.

Also announced for event to be held January 13-14 at the Gaylord Texan Resort Hotel & Convention Center in Grapevine Texas, is the debut of the Overlanding Bound exhibition area, providing attendees a first-hand introduction to brands and products utilized in this exciting industry trend.

“Overlanding is exposing a new segment of consumers to vehicle travel camping and the outdoors,” says Vice President, Category Management, Larry Montante. “With this gateway into the travel and camping culture gaining momentum, the EXPO Overland Bound display provides show attendees a tremendous opportunity to interact with a cross section of truck, Jeep and traditional brands and products that are essential to overlanding enthusiasts’ adventures.” 

The EXPO sponsored by Airxcel, is the industry’s largest aftermarket RV parts and accessories trade show and kicks off Monday, January 13 with a breakfast sponsored by DISH Outdoors for RV University attendees, followed by a day of education through the RV University and PRO business development seminar series presented by Valterra. Qualified registered attendees can partake in dozens of continuing education courses, covering retail trends, business acumen, leadership skills, supplier training, and more.

The show floor will open at 4 p.m. on Monday, with over 250 exhibitors ready to share new products, technology, and sales advice followed by a 7 p.m. opening reception. Tuesday is reserved for a full day on the show floor from 9 a.m. – 5 p.m. followed by a closing reception at Texas Live! in Arlington sponsored by Carefree, next door to the home of the Dallas Cowboys and Texas Rangers.

For more information on The EXPO, including exhibitor lists, sponsorship guides, and travel recommendations, interested customers or suppliers can visit expo.ntpstag.com or contact their NTP-STAG representative.

To download The EXPO APP:

  1. Scan QR Code

 

 Expo App QR Code

 

 

              OR Search: CrowdCompass Attendee Hub

               Download app

  1. Search event name: 2020 NTP-STAG Expo

 

About The EXPO:

The EXPO is the industry’s largest warehouse distributor sponsored event. It draws attendees from across North America and features educational programming, exhibits from over 200 suppliers, season-best buying opportunities and a variety of networking functions. The event is being held January 13-14 at the Gaylord Texan Resort Hotel & Convention Center in Grapevine, Texas. To learn more about The EXPO, the event app or pre-cart ordering, customers should contact their sales representative or visit expo.ntpstag.com.

 

About NTP-STAG

For more than 50 years, NTP-STAG has been serving fellow enthusiasts and professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company across the recreation vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

Electronic Order Cart Pre-Load Functionality

EXETER, PA –  Attendees to The EXPO can maximize their time on the show floor with cart pre-load electronic ordering prior to their arrival to the event. The EXPO sponsored by Airxcel, to be held January 13-14 at the Gaylord Texan Resort Hotel & Convention Center in Grapevine Texas, is the industry’s largest aftermarket RV parts and accessories trade show.

This integrated technology solution has been developed to improve attendees’ show experience, allowing them the opportunity to build their orders in advance providing more time to visit with suppliers, learn about new lines and products along with services offered by NTP-STAG.

“Our team is pleased to launch the fifth year our electronic ordering platform at The EXPO,” said NTP-STAG NTP-STAG VP, Management Information Systems, Patrick “Skip” Stevenson. “Through the years, thanks to customer feedback, we have continued to improve the tools to include checkout-as-you-go by line item, enhanced multi-store account features and promotional search tools.  We look forward to enhancing the show experience for our valued customers, so they can spend less time on order paperwork and more time on the show floor with our supplier partners and sales force.” 

 Once an attendee logs into the ViaNTP site, Users of the pre-cart will find the same ease of use as an e-commerce shopping cart. Navigation is as easy as clicking on Partner Central or the Electronic Ordering Display Advertisement and then they can begin the ordering process by adding items to their EXPO Cart. Special show-only pricing on the selected items will appear for on-site participants at the opening of the show.

“With technological advancements providing efficient order processing accuracy, EXPO attendees are able to increase their on-site productivity with suppliers and manufacturers while gathering information on new products and technical details,” says NTP-STAG Vice President, Sales, Fred Petrivelli. “We anticipate one hundred percent pre-cart ordering in the future as continue to develop and enhance this feature for our customers while reducing the waste footprint.”

The EXPO kicks off Monday, January 13 with a breakfast sponsored by DISH Outdoors for RV University attendees, followed by a day of education through the RV University and PRO business development seminar series presented by Valterra. Qualified registered attendees can partake in dozens of continuing education courses, covering retail trends, business acumen, leadership skills, supplier training, and more.

The show floor will open at 4 p.m. on Monday, with over 250 exhibitors ready to share new products, technology, and sales advice followed by a 7 p.m. opening reception. Tuesday is reserved for a full day on the show floor from 9 a.m. – 5 p.m. followed by a closing reception at Texas Live! in Arlington sponsored by Carefree, next door to the home of the Dallas Cowboys and Texas Rangers.

For more information on The EXPO, including exhibitor lists, sponsorship guides, and travel recommendations, interested customers or suppliers can visit expo.ntpstag.com or contact their NTP-STAG representative.

 

 

About The EXPO:

The EXPO is the industry’s largest warehouse distributor sponsored event. It draws attendees from across North America and features educational programming, exhibits from over 200 suppliers, season-best buying opportunities and a variety of networking functions. The event is being held January 22-23 at the Gaylord Opryland Resort in Nashville, TN. To learn more about the event or pre-cart ordering, customer should contact their sales representative or visit expo.ntpstag.com.

 

About NTP-STAG

For more than 50 years, NTP-STAG has been serving fellow enthusiasts and professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company across the recreation vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

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