NTP-STAG News Article

Partnering With A Warehouse Distributor: A Recipe For Growth

Wholesalers serve as an integral partner in the traditional three-step distribution model within the specialty auto products market space. Their role is to facilitate business relations between the manufacturing community and retailers and restylers, connecting those they serve with the purchasing power of end consumers. As business builders, the goal of any wholesale distributor is to enhance the purchasing experience for customers by providing access to comprehensive inventory levels, a reliable logistics and delivery system, dependable technological tools and friendly, knowledgeable customer support.

But there is one thing that all players in the automotive aftermarket need in order to be successful — consumer demand. Fortunately, 2014 was a strong year in the automotive industry, up 5.8 percent in sales in comparison to 2013, with predictions standing tall in 2015. According to Reuters, “U.S. auto sales will end the year strongly, as December sales will be 10.4 percent higher than a year ago. U.S. auto sales will hit 17 million in 2015 for the first time since 2001,” said representatives of JD Power & Associates and LMC Automotive. These statistics paint a positive picture for wholesale distribution channels, allowing for stronger, more aggressive investments in inventory, infrastructure, programs and people.

Depth And Breadth Of Inventory

Whether in business as an independent storefront or installation center, a national or regional auto parts chain, or an e-commerce seller, a wholesale distributor has the key manufacturing relationships that offer access to thousands of brands and an even more impressive portfolio of products. Keystone Automotive Operations, Inc., one of the largest and leading wholesale distributors in the specialty auto products market space, stocks products from more than 800 manufacturers and 300,000-plus SKUs to best serve the needs of its customers. These manufacturers and product categories are organized into market segments, which are managed by a team of automotive experts who execute first-to-market initiatives — including new lines, new products and new applications — monitor regional and national trends, as well as forecast and analyze product demand to maintain high service levels, so customers have the ultimate product fulfillment experience. Wholesale distributors do the legwork so manufacturers can focus their efforts on filling the pipeline with innovative product development, and retailers and installers can fulfill customer demand while growing their businesses.

Logistics And Delivery

In an environment where end consumers have various online and brick-and-mortar options available to them, all wholesale distributors understand the importance of capturing demand. Consistent, dependable delivery and customer service is of immense importance to help retailers and restylers close the sale at the point of a customer purchase.Keystone has developed a robust and sophisticated logistics system that operates via highly reliable and route-based fulfillment networks. Its six warehouses and nearly 50 cross-dock locations are strategically positioned throughout the country to best meet the delivery demands of customers throughout North America. Keystone customers have the greatest variety of product selection, enjoy later product order cut-off times and earlier deliveries, as well as experience personalized driver delivery, returns and pick-ups. Doing business with a wholesale distributor ensures you have the product you need, when you need it most — no matter how large or small the order is. Retailers are able to better manage cash flow and meet customer demands by receiving smaller, more frequent deliveries versus placing large orders with a single manufacturer.

Industry Support Services

Warehouse distributors encourage employees to roll up their sleeves and get right in the action by working closely alongside those being serviced. Distributors will do whatever possible to help drive sales for both the manufacturer as well as the business owner, from employing stellar people who are enthusiastic about the industry, providing next-day delivery services to maximize customer service, offering unique marketing programs to grow a retailer’s business and developing innovative technology that improves efficiency and effectiveness.Keystone customers experience real-time selling assistance with marketing and inventory tools such as e-Keystone, designed to provide jobbers with purchasing power 24/7; modern year, make, model lookup and smart-search technology; detailed product applications, features and benefits; as well as discount positions, promotions and inventory levels. Start 2015 With A BangIn the end, how long a store or installation center has been in operation and the amount of revenue it pulls in per fiscal year has no bearing on a jobber’s ability to experience the vast benefits of doing business with a warehouse distributor. Say goodbye to doing things the hard way, and partner with a WD that can not only deliver inventory, but also a solid platform for growth in 2015.

Recent Articles

NTP-STAG Expo Announces 2022 RV University PRO Speaker Lineup

Today, NTP-STAG, the leading distribution company for the recreational vehicle aftermarket, announced the RV University (RVU) Professional Retail Organization (PRO) Education Speaker Lineup for Expo 2022 to be held in person January 25-26 at the Caesars Forum Convention Center and virtually January 31 – February 4.

Bestselling author and nationally recognized social media expert, Corey Perlman will be returning for his second year as a PRO Speaker, providing valuable insight on creating and publishing compelling social media content that sparks engagement, fuels interest and drives results. As he addresses opportunities to connect with today’s RV customer, spanning multiple generations and lifestyles, Perlman’s presentation will guide attendees on how to deliver a mix of content categories across the most popular social media platforms. This highly respected speaker’s message delivers the best practices in this highly dynamic medium required to harness important tools to communicate with multiple audiences efficiently and effectively across the social media landscape.

Considered one of the nation’s top experts in leadership, marketing, the customer experience and consumer trends, bestselling author, Kelly McDonald will be making her first appearance as a PRO speaker at EXPO 2022. Her presentation, “How to Market to, Sell to and Serve People Not Like You” will demonstrate how to recognize the different things that resonate with all types of customers and tailor your message and marketing efforts to reflect their values, and how marketing to these values will lead to greater sales, profits and customer loyalty. While learning the do’s and don’ts of marketing to different customer segments, tailoring your service or sales approach to be relevant to a new customer group and communicating in a relevant manner to stand out from your competition, her engaging and interactive session will show you how to create a deep, values-based connection between you and your customers and prospects.

“Through the PRO education series, we have had the opportunity to share important business insight from a compelling roster of well-regarded speakers,” said NTP-STAG President, Bill Rogers. “Now with the PRO series in its twelfth year, we are proud to include Corey and Kelly’s informative and actionable presentations to the library of more than 60 courses available to industry professionals of all levels. We know EXPO 2022 attendees will benefit from what they have to say while their perspective will provide essential tools that effectively reach new customers and maximize customer interactions.”

The RVU PRO business development seminar series presents free, in-person and web-based continuing education courses to RV Industry professionals. Launching each year at Expo, quarterly supplemental education series webinars provide instruction on a variety of subjects including store readiness, customer and team member relationship management and e-commerce and salesmanship.

The speaker lineup is selected by NTP-STAG to provide attendees with compelling, impactful, results-driven content.

Corey Perlman

Bestselling author and top-rated speaker Corey Perlman helps businesses succeed through digital marketing. He teaches well-tested and current social media strategies. As owner of Impact Social Inc., Corey Perlman has been at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he’s worked with such notable brands as Sysco Foods, The American Healthcare Association, Dale Carnegie Training and The PGA Tour.

As a keynote speaker, Corey Perlman delivers results with his engaging interactive talks that are always tailored to serve his client’s individual needs. He is continually rated as a top speaker by companies big and small.

The celebrated author of two bestselling books, Perlman’s most recent, Social Media Overload! Simple Social Media Strategies for Overwhelmed and Time-deprived Businesses is ranked #1 on Amazon.com in every major business category and has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Close to a decade of keynote speaking has produced a long list of highly satisfied clients.

Kelly McDonald
Considered one of the nation’s top experts in leadership, marketing, the customer experience and consumer trends, Kelly McDonald’s client experience includes brands such as Toyota, State Farm, NASA, Kimberly-Clark, Nike, Harley-Davidson, Great Clips, Miller Beer, and Sherwin-Williams.

Kelly was named one of the “10 Most Booked Speakers in the U.S.” and ranked #1 on the list of “25 Hot Speakers” by Successful Meetings Magazine and has been featured in Forbes, INC. Magazine, BusinessWeek, CEO World, Fast Company, on CNBC and more.

The author of four bestselling books lives in Denver, Colorado and when she’s not on the road speaking, she enjoys boxing (yes, boxing, not kickboxing) – and shopping for high heels.

PRO LMS Platform Launched in January 2020, the user friendly NTP-STAG PRO Learning platform is accessible while logged into VIAntp.com under Partner Central. The platform offers access up to over 60 courses that also qualify learners for Mike Molino RVDA CEUs. Register for an NTP-STAG PRO account today!

NTP-STAG continues to monitor the COVID-19 pandemic and are in constant communication with the host venue and local authorities. 

For more information about Expo, please visit: https://expo.ntpstag.com/

NTP-STAG 2022 Expo | Dates and Location Announced

NTP-STAG will be hosting Expo 2022, its annual dealer event, live in Las Vegas at the new, state-of-the-art Caesars Forum in the heart of the strip, January 25-26, 2022. The adjacent, newly renovated Harrah’s Hotel, part of the Caesars Entertainment group, will serve as the host hotel for the two-day event. NTP-STAG will then present its week-long, follow-up virtual event January 31 - February 4, 2022.

“Expo has always been about bringing the RV industry together for networking, fantastic promotions from some of the best manufacturers in the business and fun. We can’t think of any place more exciting to celebrate together than Las Vegas.” said NTP-STAG Vice President, Sales, Fred Petrivelli. “Las Vegas is opening for business, and we are excited to be coming to town with the complete Expo experience in 2022,”

Day 1 of Expo 2021 features RV University which includes PRO (Professional Retail Organization) Education Seminars followed by an opening reception on the show floor.
The following day will be highlighted by a full day on the exhibit floor and special closing reception. The NTP-STAG Expo will showcase exhibits from selected leading industry manufacturers to invited NTP-STAG customers from across North America.

The virtual event will then present the same great promotions as the in-person event along with dynamic presentations and educational opportunities.

“Due to the tremendously enthusiastic response from our customers and suppliers, we have now incorporated the virtual show format into our Expo event programming,” added Petrivelli. “This will allow our suppliers to interact with an even greater percentage of our customer base while providing a convenient opportunity for dealers to stock up on the once-a-year, show-only deals.

Learn more about the NTP-STAG Expo 2021 at expo.ntpstag.com

You can find more information about Caesars Health & Safety Protocols for their hotels and public spaces by visiting caesars.com/health-and-safety.

SeaWide Distribution and NTP-STAG Join Forces

FOR IMMEDIATE RELEASE

Contact:  Harneet Kaur, Sr. Marketing Director

(570) 603-2651

hkaur@key-stone.com

www.keystoneautomotive.com

 

 

SeaWide Distribution and NTP-STAG Join Forces

 

Exeter, PA (October 04, 2021) –SeaWide Marine, the North American distributor of Marine Electronic and Electrical products, and NTP-STAG, the leading distributor of RV parts and accessories, are combining to service the Marine Industry under the SeaWide brand.

“This is extremely exciting for us and will enable SeaWide to expand our current business immensely,” said Mike Yarbro, Founder of SeaWide Distribution. The combined resources will match up the largest related industry distribution network in North America with the significant Marine industry experience of the SeaWide team.  “Our customers will have a major upgrade in delivery service level, product range, inventory breadth and depth, business to business systems and tools, marketing resources and much more,” said Mike.

“We are really happy to have Mike and his team now working hand and hand with our existing associates to provide their leadership in the marine market and together provide customers and suppliers with a great source for all the outstanding products this growing industry has to offer” said Bill Rogers, President of Keystone / NTP-STAG.

As part of the transition, SeaWide will expand its delivery network by eight Distribution Centers and over forty cross-docks, strategically located to deliver next day service primarily on its own trucks, to the majority of North America.  While SeaWide’s focus will remain on marine electronics, customers will have expanded product offering including marine hardware, safety, furniture, cargo management, service and maintenance parts, marine accessories and extensive towing and trailering products through the NTP-STAG product portfolio.

“What a fantastic time to be in the marine business!” continued Yarbro. “We couldn’t be more bullish about the future.”

To learn more or become a dealer, please visit us online at seawide.com or ntpstag.com.

About SeaWide

Seawide is a nationwide customer focused electronics wholesale distributor, supplying electrical and electronic products for the marine, outdoor, and personal navigation markets.

About NTP-STAG

For more than 50 years, NTP-STAG has been serving RV dealers, retailers, and service professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company for the recreational vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.
NRTVA Presents Awards at Texas RV Assoc. Annual Convention

 

The National RV Training Academy (NRVTA) bestowed three Champion Awards on Sunday night at the Texas RV Association’s (TRVA) 47th annual convention.

The awards were presented by Stephanie Henson, director of administration at the National RV Inspector’s Association (NRVIA), and her husband, Todd Henson, lead master certified instructor at NRVTA, to:

Champion Award Winners

Front, from left, Beth Elam and Phil Elam. Back, from left, Todd Henson, Fred Petrivelli, Ron Hoover, Chris Hoover and Stephanie Henson.

Fred Petrivelli, vice president of sales at NTP-STAG, which has contributed a variety of RV appliances and other equipment for use in hands-on training at the academy.

Chris Hoover, president of Ron Hoover RV & Marine, which donated two towable RVs to the academy and sent many technicians through training programs at NRVTA.

Phil Elam, Texas RV Association executive director, who kept the association running smoothly despite the loss of revenue from the cancellation of all RV shows in the state, and loss of staff just prior to enduring painful back surgery. He was instrumental in helping NRVTA secure endorsement from TRVA.

“We call this the Champion Award for several reasons,” said Terry “Cooper” Cooper, NRVTA president. “The recipients are champions of our mission at NRVTA, and they have championed the RV industry in general by making significant contributions to its long-term success.

“We could not have trained nearly 700 inspectors or technicians over the past two years without the support of NTP-STAG, Ron Hoover RV and Phil Elam,” he added. “The graduates of our programs have gone on to provide vital services to RV dealers or started businesses as mobile RV technicians and inspectors.”

Kevin White, TRVA president, commended NRVTA for the work it does on behalf of all Texas RV dealerships.

“We are so blessed to have this trendsetting school in Texas,” he said. “We learned today how much the RV industry is thriving in Texas. We have turned a corner, and NRVTA helped make it happen.”

In accepting the award on behalf of NTP-STAG, Petrivelli recalled his first conversation with Cooper, when he outlined his vision for creating the training center in Texas.

“Cooper came to me several years ago and we immediately embraced the idea that would address a need for trained technicians at dealerships around the country,” Petrivelli explained. “This is a tremendous opportunity for us to repurpose damaged inventory and put it directly into the hands of future technicians for training.

“The academy gets to use modern equipment to train students and it’s a great fit that makes solid business sense,” said Petrivelli. “Everyone wins – NTP-STAG, NRVTA, its students, RV users and the entire industry.”

Hoover strongly encouraged Texas RV dealers to send technicians to NRVTA for training.

“If you’re a dealer and haven’t done any training with these folks, you’re missing out on a huge opportunity because they are very good at what they do,” he said.

“We support NRVTA because of the people involved in running the school and providing the instruction,” Hoover added.  “Everything they do is for our customers who are the ones to suffer if they can’t get their RVs fixed right the first time they’re brought in for service.”

Elam was surprised by the award and humbled to be a recipient.

“There are no bigger supporters of TRVA than Terry Cooper and his staff at NRVTA. They helped keep our association afloat during this challenging year,” Elam said. “They work tirelessly to help improve the level of service in the Texas RV industry. We could never be the largest state for RV sales if we couldn’t take care of customers after they make a purchase.”

Each recipient received an engraved award depicting the lone star of Texas.

“It is our honor to be able to recognize companies and individuals, like these three, each year at the TRVA annual convention,” said Henson. “We are grateful to the many supporters we have had over the years and look forward to much success in coming years.”

More than 110 dealers, suppliers, finance and insurance professionals attended the four-day event, which included training sessions as well as social activities.

scroll up