NTP-STAG News Article

Partnering With A Warehouse Distributor: A Recipe For Growth

Wholesalers serve as an integral partner in the traditional three-step distribution model within the specialty auto products market space. Their role is to facilitate business relations between the manufacturing community and retailers and restylers, connecting those they serve with the purchasing power of end consumers. As business builders, the goal of any wholesale distributor is to enhance the purchasing experience for customers by providing access to comprehensive inventory levels, a reliable logistics and delivery system, dependable technological tools and friendly, knowledgeable customer support.

But there is one thing that all players in the automotive aftermarket need in order to be successful — consumer demand. Fortunately, 2014 was a strong year in the automotive industry, up 5.8 percent in sales in comparison to 2013, with predictions standing tall in 2015. According to Reuters, “U.S. auto sales will end the year strongly, as December sales will be 10.4 percent higher than a year ago. U.S. auto sales will hit 17 million in 2015 for the first time since 2001,” said representatives of JD Power & Associates and LMC Automotive. These statistics paint a positive picture for wholesale distribution channels, allowing for stronger, more aggressive investments in inventory, infrastructure, programs and people.

Depth And Breadth Of Inventory

Whether in business as an independent storefront or installation center, a national or regional auto parts chain, or an e-commerce seller, a wholesale distributor has the key manufacturing relationships that offer access to thousands of brands and an even more impressive portfolio of products. Keystone Automotive Operations, Inc., one of the largest and leading wholesale distributors in the specialty auto products market space, stocks products from more than 800 manufacturers and 300,000-plus SKUs to best serve the needs of its customers. These manufacturers and product categories are organized into market segments, which are managed by a team of automotive experts who execute first-to-market initiatives — including new lines, new products and new applications — monitor regional and national trends, as well as forecast and analyze product demand to maintain high service levels, so customers have the ultimate product fulfillment experience. Wholesale distributors do the legwork so manufacturers can focus their efforts on filling the pipeline with innovative product development, and retailers and installers can fulfill customer demand while growing their businesses.

Logistics And Delivery

In an environment where end consumers have various online and brick-and-mortar options available to them, all wholesale distributors understand the importance of capturing demand. Consistent, dependable delivery and customer service is of immense importance to help retailers and restylers close the sale at the point of a customer purchase.Keystone has developed a robust and sophisticated logistics system that operates via highly reliable and route-based fulfillment networks. Its six warehouses and nearly 50 cross-dock locations are strategically positioned throughout the country to best meet the delivery demands of customers throughout North America. Keystone customers have the greatest variety of product selection, enjoy later product order cut-off times and earlier deliveries, as well as experience personalized driver delivery, returns and pick-ups. Doing business with a wholesale distributor ensures you have the product you need, when you need it most — no matter how large or small the order is. Retailers are able to better manage cash flow and meet customer demands by receiving smaller, more frequent deliveries versus placing large orders with a single manufacturer.

Industry Support Services

Warehouse distributors encourage employees to roll up their sleeves and get right in the action by working closely alongside those being serviced. Distributors will do whatever possible to help drive sales for both the manufacturer as well as the business owner, from employing stellar people who are enthusiastic about the industry, providing next-day delivery services to maximize customer service, offering unique marketing programs to grow a retailer’s business and developing innovative technology that improves efficiency and effectiveness.Keystone customers experience real-time selling assistance with marketing and inventory tools such as e-Keystone, designed to provide jobbers with purchasing power 24/7; modern year, make, model lookup and smart-search technology; detailed product applications, features and benefits; as well as discount positions, promotions and inventory levels. Start 2015 With A BangIn the end, how long a store or installation center has been in operation and the amount of revenue it pulls in per fiscal year has no bearing on a jobber’s ability to experience the vast benefits of doing business with a warehouse distributor. Say goodbye to doing things the hard way, and partner with a WD that can not only deliver inventory, but also a solid platform for growth in 2015.

Recent Articles

NTP-STAG Welcomes Pure Liberty Manufacturing

EXETER, PA – NTP-STAG welcomes Pure Liberty Manufacturing, LLC to its fresh water category. Headquartered in Ottawa Lake, Michigan, Pure Liberty Manufacturing has been supplying top quality stainless steel and ceramic sinks, glass vessel bowls, and faucets to the residential, commercial, and RV industries since its founding in 2005.

Finding success as a supplier, the company expanded into manufacturing its own product lines in the United States, using locally-sourced materials. Pure Liberty built its Michigan facility in 2014 and, within three years, started bulk producing its own American-made stainless steel sinks.

Not only are we striving to create quality jobs locally but, by supporting other US businesses in the process, we can continue to promote manufacturing in the United States,” says Pure Liberty. “We strive to lead by example and push for improvement. Here at Pure Liberty Manufacturing, we continue to remain fluid everyday so we are able to provide a better company, better products, and the best service to our customers.”

In addition to residential and commercial offerings, Pure Liberty supplies quality stainless steel sinks specially designed for the RV market. Its standard line, introduced in 2010, consists of nine models, ranging from 10”-18” diameter round bowls to 25”- and 32”-wide double bay sinks. Each unit has been thoughtfully designed with cost, weight, and configuration in mind. Constructed of durable 22-gauge 304 stainless steel, each unit comes with a sound-dampening spray and rubber padding for the sink’s underside that minimizes noise and helps regulate water temperature. Sinks can be mounted either on top of or underneath the countertop, giving RV owners more design, versatility, and customization. All units are cUPC listed, adhering to high-quality standards of safety and sanitation.

New for Pure Liberty is its quickly-expanding line of handcrafted RV sinks. Employing 20-gauge 304 stainless steel, these units are available as a standard undermount sink in either a single or double bay configuration, with straight or curved apron front designs and similar sound-dampening and temperature-controlling treatments. They follow the same safety and quality standards and are backed by the company’s limited lifetime warranty.

Pure Liberty Manufacturing also offers a variety of sink accessories, including strainers, cutting boards, pop-up drains, sink grids, and drying racks in a variety of materials. Additionally, the company is working to incorporate personalized laser etching into its in-house capabilities, allowing the company to apply logos and names onto any of its sink offerings.

“We pride ourselves, not only on our product, but also our relationships,” says Pure Liberty. “Quality product gets you in the door but commitment to relationships, with employees, customers, vendors and others in the industry, keeps you there.” Partnering with NTP-STAG will maximize Pure Liberty’s consumer awareness within the RV aftermarket, allowing the company to access new business opportunities and customers through a vast network of dealers.

“Pure Liberty is a tremendous fit for our aftermarket portfolio. Focused solely on sinks and as a core supplier to the OEMs, Pure Liberty clearly understands the continuing trend of bringing home-like elements into the RV. Dealers will love the selection that they can now make available to their customers,” says Tom Probst, Category Manager. “Additionally, Pure Liberty has engineered single-piece packaging designed to withstand the rigors of shipping fragile, bulky, stainless steel sinks. Reliable packaging, along with Keystone’s truck delivery model, will give dealers the assurance that what they order will be ready for install,” he adds.

For more than 50 years, NTP-STAG has been serving fellow enthusiasts and professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company across the recreation vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

NTP-STAG Welcomes MAX-Tank

EXETER, PA – NTP-STAG welcomes MAX-Tank to its auxiliary water storage category. MAX-Tank is owned and operated by parent company, Mangold Advancements, a product innovation business based in California focused on forward-thinking consumer solutions for the RV, automotive, motorsports, and construction markets. MAX-Tank is its flagship product, which produces high-quality water auxiliary tanks and transfer pump kits that are designed to maximize RV holding capacity, thereby giving enthusiasts the ability to “stay longer and play longer” in remote locations.

Running out of water while traveling or camping is a common concern for RV owners, often limiting them from enjoying the full range of their vehicle’s on-board conveniences. MAX-Tank portable water systems seek to provide a safe and sustainable solution that can withstand the rigors of frequent use and real-world conditions.

The MAX-Tank product line offers two systems, one for fresh water storage and the other for gray water management. The fresh water system is designed to carry 50 gallons of water that can be easily transferred to an RV or accessed for alternate use, such as tent camping or gardening. Constructed of high density, UV-stabilized polyethylene, the tank features a vented, screw-on cap and pre-installed bulkhead and brass inlet plumbing. Operation is simple. By virtue of a custom-designed 12V water transfer pump that inserts into the hitch receiver, a 7-pin connector for power source and 10' and 25' fresh water transfer hoses.

The gray water system includes a 50-gallon tank of the same material, as well as an easy-to-operate vented, screw cap and pre-installed bulkhead and inlet valves. Designed to extract gray water from the RV’s system for easier transport and dumping, it features a standard RV sewer discharge valve with additional plumbing parts for right, left, and straight discharge configuration options. The system also includes a 10’ sewer hose, clear sewer valve cap with garden hose adapter, 10’ and 25’ gray water transfer hoses and the same hitch-mounted transfer pump and power source as the fresh water system.

“Max-Tank has brought to market a superb niche product. Developed themselves as recreational enthusiasts, they have prototyped, field tested, and refined this product through extensive off-grid research. It’s an ingenious solution to a pervasive problem in the off-grid recreational market that is growing tremendously,” says Thomas Probst, Category Manager. “Dealer feedback at Expo was excellent with the common refrain being that consumers will immediately recognize the utility, simplicity, and value of these systems.”

For more than 50 years, NTP-STAG has been serving fellow enthusiasts and professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company across the recreation vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

NTP-STAG’s Nashville EXPO One for the Record Books

EXETER, PA – If an event’s success is measured by attendance and sales, NTP-STAG’s 2019 EXPO would be one for the record books. By almost every measure – attendance, exhibit hall size, sales, new product and program reveals, the 2019 EXPO appeared to break all the previous show records. “We had high expectations going into the event,” stated Bill Rogers, President of NTP-STAG. “The results were exactly what we hoped for – strong attendance, busy show floor, solid representation by leading suppliers in our market, and great sales,” he adds.

The 2019 EXPO, held at the Gaylord Opryland Resort in Nashville, had over 3,000 preregistered NTP-STAG customers, supplier personnel and staff scheduled to attend.  The two day event had the largest RV University attendance ever and the 150,000 square foot exhibit hall was humming with people and deals until the closing bell.

“Our training and education programs continue to be a strong draw for the EXPO,” says John Spaulding Director of Communications and Events. “It reinforces the fact that there is a desire for people to be better at their jobs and have a deeper understanding of the products, business practices and trends that impact their success. Having over 1,100 people signed up to participate in our education programs this year was incredible.”

During EXPO, there was definitely a focus on new items, product categories and marketing programs that can help dealers grow their businesses. The traditional model store was transformed into an idea center where attendees could see how a variety of categories like, pet supplies, portable lighting, kitchen items, smart technology products and PDI components can be merchandised to improve impulse shopping and overall store sales performance.

Fred Petrivelli, Vice President of Sales says, “Helping customers find new products and showing them how to sell them was a key initiative for us at the show this year. Based on the level of interest we saw in the merchandising area and with the 17 new suppliers we had on the show floor, I would say we delivered on that one.”  When asked if the on-the-floor promotions delivered, too, he said, “Keeping the energy up on the show floor was easy. The power hours were terrific!”

The company reported that their pre-cart order building process was a success this year with more than 64% of the registered dealer accounts having come prepared with some of their buying pre-planned. The pre-cart sales totals were up over 50% from 2018. Ralph Ruzzi, Vice President of NTP-STAG Canada said, “Obviously, coming to the show prepared gives people more time to spend with suppliers on the floor learning about new products and I think that really helped us achieve our overall sales plan at the event.”

“Based on what we experienced in Nashville this week, I’d have to say that things are off to a pretty good start,” says Rogers. “The suppliers were very complimentary. Our customers were appreciative and upbeat, and they really showed a keen interest in a lot of the new things we introduced. From our Marketing Garage digital content solutions and Parts VIA to product and service offers from DISH, Pet Comfort, Blue Ox, Airxcel, Carefree, Valterra and others, I really couldn’t be happier with what I saw this week.  The best part was being able to build on so many great relationships that we have.”

___________

For more than 50 years, NTP-STAG has been serving fellow enthusiasts and professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company across the recreation vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.

NTP-STAG’s Pre-Cart Functionality Makes Preparing for EXPO Easier Than Ever

Exeter, PA – One of the most important things a dealer can do before they attend NTP-STAG’s EXPO, is prepare. “Over the past several years we have integrated technology solutions into our trade show to make it easier for our customers to maximize their time on the show floor with us and take advantage of all the special offers we provide,” states John Spaulding, Director of Events and Communications. “Early preparation and utilization of these new tools can really improve a customer’s experience at the show,” he adds.

The company found that dealers who reviewed their purchase histories, took stock of their inventory and forecasted their demand for certain products before the show typically had more time to visit with suppliers about new lines and learn about new products and services offered by NTP-STAG. “Our Pre-Cart option within VIA allows our customers to get a head-start on building their show orders. The functionality is available now, giving everyone attending EXPO plenty of time to develop a buying plan for when they are with us in Nashville January 22-23,” says Fred Petrivelli, VP Sales NTP-STAG.

NTP-STAG’s pre-cart works just like an e-commerce shopping cart. Customers can add items to the pre-cart by selecting the Add-to-Expo Cart button available on product list and product detail pages within VIA. Pre-cart contents can be modified at any time and show pricing will appear on those items at the opening of the show.

EXPO attendee can also use the Pre-Show Upload tool available in the EXPO site. The Upload tool uses a simple Excel file format that allows customers to build their show buy and upload directly into a pre-cart. This is extremely helpful for customers that use their point of sales software to output usage reports. The information those reports generate can now be easily translated into a shopping cart making it much faster to build an order.

To see a quick tutorial about Pre-Cart go to Expo Precart Tutorial to learn more.

Technology advancements have also influenced how orders are placed at the show. Electronic ordering was introduced at EXPO two years ago, and is fast becoming the most popular way to submit orders. “Dealers are realizing that the time savings, order accuracy and other benefits associated with the technology makes the order writing process easier, faster and more enjoyable,” says Spaulding. “We use a bring-your-own-devise-and-data approach to our web-based solution and found that it is easier for people to use equipment they are familiar with. If it can connect to the internet, it can be used to place orders at the show.”

NTP-STAG EXPO is the industry’s largest warehouse distributor sponsored event. It draws attendees from across North America and features educational programming, exhibits from over 200 suppliers, season-best buying opportunities and a variety of networking functions. The event is being held January 22-23 at the Gaylord Opryland Resort in Nashville, TN. To learn more about the event or pre-cart ordering, customer should contact their sales representative or visit expo.ntpstag.com.

scroll up